Fitness Coaching for Optimization

Have you been waiting for the “right time” to start eating better or exercising?

Are you tired of making (and failing at) the same old goal to “get in shape”?

Do you feel “stuck” as a gifted amateur athlete, eager to move to the next level?

When it comes to fitness, any time is the right time to start. Yet sadly, most people fail to achieve their fitness goals each week/month/year. And yes, there are reasons so few athletes are able to transition to the next level – knowledge of what it takes to get there and a mentor to guide them.

But that’s enough negativity. I don’t do negativity. Instead, I look for positive solutions and find ways to move forward, developing habits that lead to success.

That’s right… Success is a habit… So is fitness… Which means successfully getting fit requires a routine of setting incremental goals and developing activities to achieve them.

With that in mind, there are two habits you need to focus on:

  • Mindful Nutrition
  • Increased Motion


We will not be playing the one-size-fits-all “diet and exercise” game that has failed you in the past. I coach a motion-based system of exercise, integrated with the principles of healthy eating developed by the team at Precision Nutrition. This system is gentler on the joints and focuses the work outs on particular energy systems.

My initial fitness evaluation includes the widely acclaimed Functional Movement Screen (FMS) assessment and its software. Developing a personalized program for you, this FMS process includes weekly communication, video training and libraries, and more.

Working together, you will develop healthy eating habits that provide you with the capacity to add more movement to your life – boosting energy levels and improving ranges of motion.

I can take you farther in a 45-minute virtual coaching session than most coaches can in an hour-and-a-half of in-your-face coaching. (In other words, no yelling!)

“When I was planning my book on Success in the Fitness Industry, Giovanni was one of the first people I thought of including. His passion for helping people, his drive to be the best that he can be, his constant pursuit of continuing education and the integrity he has shown is the exact model I was looking for in profiling the best of the best in the industry.  Leading by example, he not only can talk the talk, but he walks the walk.  Giovanni embodies so many of the qualities that we need more of in the fitness industry.”  Anthony Renna,

Virtual Fitness Coaching – Connectivity, Convenience & Remote Support


Here’s what I believe: In a world of 24/7 connectivity, what really matters is who you’re connected to.

As your Virtual Fitness Coach, I’ll be available on a regular schedule to guide you on your fitness journey, and to support you as you develop the habits of eating better and realizing your work out goals. Together, we can finally ensure that NOW is the “right time” for you to “get in shape” – and stay that way.

I am non-judgmental of your current fitness level. I understand that goals differ and that capacities are individualized. I also understand that there is no time like the present to:

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    Get Started Now!
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    Save Time & Enjoy Your Privacy
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    Get Coached at Your Convenience
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    Workout Anywhere – Home, Office, Gym
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    Look Better and Feel Better – You Will Finally See Results

I’ve spent years developing my motion-based virtual coaching program, combining my skill set as a Personal Trainer and Fitness Coach with my training as a Certified Nutrition Coach, with certification from industry leader Precision Nutrition. This enables me to put together a whole-body training program for you; a holistic approach to total fitness that empowers you to get to where you need to be – without wasting time, energy, and focus on things that don’t matter.

"The Today Show" - NBC

"Brain Games" Season 1 - National Geographic Channel

“In a field that is so highly saturated with general fitness professionals, it is rare to come across a truly talented coach whom you would trust with any of your clients, and in Giovanni you find exactly that. I have worked with many industry leading medical and fitness pros, and consider Giovanni among the highest caliber of coaches you can possibly find. His understanding of the emotional experience of training coupled with his technical intelligence allow him to produce the absolute best programs for his clientele- from a stressed out Mom to a weekend warrior to a top level athlete. I would 100% recommend him for anyone looking to take their results to the highest level they can.” Ali Gilbert, Golf Digest Top 50 Fitness Professionals, National/International Lecturer, formerly Director of Performance, CLAY Health & Spa

(Get your questions answered about Virtual Fitness Coaching.)

Athletes Reaching for the Next Level of Success


If you’re an athlete looking to make the transition to the next level of competition, I can help you. I’ve made the transition from fitness coach in a local gym to WWE Professional Wrestler, and even have quite a few acting credits under my belt.

With my experience as a professional athlete, stunt man, and actor, I know what it takes to get you to the next level as a professional athlete, and can help you reach your goals as both your coach and your mentor.

While the road you’ve chosen is not an easy one, I can help you develop the habits for success that will elevate you to the next level of competition.

“Giovanni is a top-notch personal trainer who truly is the full package!  His passion for fitness and a healthy lifestyle is evident in the way he is constantly updating his already tremendous knowledge base.  Gio’s ability to really listen enables him to develop a personalized program that helps each client achieve their goals.  His total focus is on the client each session, teaching and requiring the best form while pushing and motivating you to your limits…and beyond.” – Kathy, longtime personal training client 

(Get your questions answered about Virtual Fitness Coaching.)

In-Person Fitness Training


While virtual coaching is a great way to get the professional guidance you need to reach your fitness goals, some clients want a more personal, intensive approach. If you’re looking for a more intimate interaction with your coach, as you learn to eat better and improve your lifestyle habits, I can be available for select clients. In addition to the opportunity to see me at PurLife Training Centers, I’ve trained clients in their homes, at work, and even on their yachts!

"Brain Games" Season 2 - National Geographic Channel

PGA Show Presentation

“Giovanni has to be one of the most incredible personal trainers I have ever met and worked with! As a dancer with 25 years experience, I truly appreciate his attention to really understanding the body through movement. You won’t find a more qualified, professional trainer in the business!” – Joseph Corella-Sandler, Professional Dancer & Creator of 567Broadway!

 (Learn the process, discuss locations, and discover the next steps.)

“The best time to plant a tree was 20 years ago.  The second best time is NOW.”

– Chinese Proverb